About the Foundation

The AnnieRuth Foundation is named after Ruth Kearney, the grandmother of Founder, Dee Wilcox.

The AnnieRuth Foundation is a 501(c)3 nonprofit organization, launched in 2012. Our purpose is to serve as a catalyst of positive change in underserved communities. We do so by focusing on education, health initiatives and economic development. Our goal is to equip participants with knowledge and skills to assist with making healthy life choices; thus empowering them to become positive contributors to society. Our programs offer viable solutions to problems that negatively impact individuals, the family unit and the community as a whole; problems that if unaddressed will negatively impact future generations.

The AnnieRuth Foundation has a deep commitment to the personal, educational and professional achievement of those we serve.

About the Founder

DeAndrous Wilcox has over 25 years of professional experience which includes education, training and development, coaching and counseling, project management and Human Resources.  DeAndrous also specializes in designing, developing and delivering engaging and thought provoking workshops that include topics such as: resume writing, interviewing skills, conflict resolution, professional development and inclusion and diversity. DeAndrous has a passion for helping others realize their potential to succeed.  Her dynamic speaking and presentation style motivates, inspires and encourages.

DeAndrous is an active member of the community.  She has over 15 years of non-profit experience at the executive level. Over the years, she has assisted in the design, development, implementation and evaluation of numerous youth and adult programs.  DeAndrous served on the board of the Women of Color Cultural Foundation, Empowerment Resources and Girls Inc., Jacksonville.

In 2012, DeAndrous launched the AnnieRuth Foundation, a 501(c)3 non-profit organization whose purpose is to address the needs of at-risk communities. Programs of the Foundation are designed to assist participants with understanding that their current state is only temporary; the programs assist participants with setting attainable goals in an effort to reach greater heights. For two consecutive years, DeAndrous was honored by the Mayor’s Commission on the Status of Women for her efforts to serve as a catalyst of positive change in underserved communities via the AnnieRuth Foundation. In 2016, DeAndrous was the recipient of the Commission’s “She’s More Than You Can See” award and in 2015, DeAndrous was the recipient of the Commission’s “Above and Beyond the Call of Duty” award.

DeAndrous also gives back to her community by facilitating diversity workshops for the Mayors’ Learn2Earn program, serving as moderator of professional panel discussions at Operation New Hope and facilitating community focus group meetings.  DeAndrous is an active member of Abyssinia Missionary Baptist Church under the leadership of Dr. Eugene W. Diamond.

DeAndrous earned an Executive MBA degree from Jacksonville University, a Master’s degree in Educational Leadership from the University of North Florida and a Bachelor’s degree in Workforce Education from Southern Illinois University.  DeAndrous is a company certified Diversity facilitator, a certified Professional of Human Resources (PHR) and a Certified Professional Life Coach (CPLC).

Our Board Members

The AnnieRuth Foundation’s all-volunteer officers and Board of Directors are dedicated to the personal and professional success of families on the First Coast.

Our Mission

To strengthen underserved communities by providing services and resources in an effort to educate, enrich and empower families on the First Coast.

To be a catalyst of positive change in underserved communities.

Passionate (we believe that “passion” drives one to do their best work; we are passionate about making a positive difference in the lives of those we serve)

Respect (we believe that every soul deserves to be treated with dignity; therefore we handle every interaction with the highest level of respect)

Equality (we believe that we are neither above nor beneath anyone else regardless of race, ethnicity, religion or gender; we are all human beings seeking to make this world a better place of which to live)

Accountable (we believe that each person should be held accountable for their actions; making no excuses but a commitment to do better)

Committed (we believe that programs should be solution-oriented and results driven; therefore we are committed to continuously evaluating our programs ensuring that they are suitable for those we serve)

Sowing seeds, strengthening communities

What stakeholders are saying?

“I felt privileged to volunteer my services with the AnnieRuth Foundation;”

Sadie Lane

“The Annie Ruth Foundation went above and beyond to not only prepare an important and dynamic presentation, but independently took the time to understand our group’s unique needs and actually customized a presentation to best support our specific class goals.”

Amy Donofrio
Leadership Teacher

“The first word that comes to mind when I think of the AnnieRuth Foundation is empowerment.”

Rebecca Davis


Official Photographers
David Wright

Glendora McCargo

Realizing Life’s Moments
Roscheika Mickens

Official Videographer

Web Developer
Kevin Boger

Founder/Executive Director
Dee Wilcox, MBA, M.Ed, PHR, CPLC

Director, Public Relations
LaToya Freeman, Ally

Director, Social Media
Sonya McLaurin, CSMS

Advisory Board
Betty Davis, LPN, CPC
Yulee, FL

Charlene Diamond
Jacksonville, FL

Karen Randall Church
Jacksonville, FL

Dr. Rogers Cain, President
North East Florida Medical Society
Jacksonville, FL